| Press release refers to a new story written by a third person to demonstrate to an editor or reporter the newsworthiness of a particular person, event, service or product. Press release are sent by email, fax or snail mail. Press release may be a part of a full press kit or mat be accompanied by a pitch letter.
Subheads are very useful tool use by press release writers. Hotels use press room to give information about their company, resorts and other features. It also include information regarding current happenings, guest comments, awards and accolades, media coverage and visual representations. Most of the hotels invite their clients to share their comments, experiences and suggestions through press release.
Most of the hotels use press release, media advisories and e-mail newsletter. In the press release headline of the press release should reflect what is covered in the body of the press release. In the headline one should focus on answering as many of the who, what, when, where, why and how questions. Headline should specify what is included in the body of the press release. One should try to create concise headlines that clearly deliver your message and include main keywords, whenever possible place them at the front of the headline.
The summary should be of single paragraph with four to six lines. Release date of the press release is also mentioned along with the originating city of the press release. In the body section further explanation, statistics, background or other details relevant to the news are included. It is always written in third person. Never make use of we, us, ours as always make use of they, them and theirs.
About section is a short section in the press release is known as boilerplate as it is use over and over again. It provides background information on the press release issuing company or organization. Before writing a press look at other people's press release as it gives a lot of insight into how to write a press release. |
